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Sladen Snippet - Championship Win Means New Merchandise: Lessons from NBA’s New York Knicks on Updating Your Trade Mark Portfolio

When the New York Knicks won the NBA Championship, within days of their victory they filed new trade mark applications for championship merchandise, specifically including jewellery, rings and trophies. This is a reminder to traders all over the world that trade mark protection must continually be reviewed and updated as milestones are achieved, and NBA championships are won! 

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