What do you say when a client asks you to own the intellectual property in the design work you create for them? Do you take a step back aghast at their audacity? Are you confused or suspicious as to what they are after and why? Do you flat out refuse? Or do you agree but don’t really understand what you have agreed to?
Consider the branding that your business or organisation uses and the photographs and images it employs on packaging and products, on its website and in brochures and advertising materials.
Do you own these images or have a licence to use them? A recent Federal Court case highlights how easily the copyright subsisting in such photographs can be overlooked.